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Two golds for OTW at Content Marketing Awards

OTW took golds for commissions from Volvo Penta and Holmen Paper at the prestigious Content Marketing Awards 2023.

OTW was the most successful Nordic agency when the CMA Awards, also known as the Content World Championships, took place in Cleveland recently. The agency ended up at the top of the podium with the film “Finding Hidden Waves in the Arctic” for Volvo Penta and “One Magazine’s Footprint”, a special edition of the newspaper ‘Paper’ for Holmen Paper. OTW was also a finalist with the agency’s always-on work for Lidl.

– It’s great to be back on the Nordic throne at the CMAs. In 2021, we won the most golds, before having no luck last year. This year we knew that we had incredibly strong entries and we managed to challenge the American dominance in a very strong field, says OTW CEO Rasmus Winther.

The gold for Volvo Penta and ”Finding Hidden Waves in the Arctic” was awarded for a concept that started back in 2019, but was eventually published in 2022 to great success. In the film, we get to follow four Norwegian women surfers who winter-surf in remote waters around Lofoten.

Link to the video!

– As part of Volvo Penta’s investment to reach a new and younger audience where adventure is at the heart of it all, the film shows that you can combine spectacular views with strong storytelling without the product in focus – and still achieve a fantastic result, says OTW Project Manager Karin Andersson.

OTW’s second gold was awarded to Holmen Paper’s customer magazine for an innovative special edition dedicated to showing that printed papers and magazines don’t necessarily have a larger environmental impact than digital forms of distribution.

– We wanted to find a new way to talk about the climate footprint and carbon dioxide emissions, whilst at the same time showing that Holmen Paper doesn’t just take the climate issue seriously, but that they are also one of the leaders of the industry, says OTW Project Manager Anna-Lena Ahlberg.

Link to the web!

As the only non-English entry, Lidl made a strong mark in the highly competitive “Best use of Social Media in Content Marketing” category. Swedish Lidl’s successful social media work has been recognized many times already, and this time it went all the way to a spot in the CMA finals.

– Of course it’s difficult to get an American jury to fully understand the concept behind ‘EPA-dunk’, and other creative campaigns we have done together with Lidl. But we place a lot of value on the international recognition and we are excited to aim for the top of the podium next year, says OTW Account Director Malin Lundberg Aguilera.

Two golds for OTW at Content Marketing Awards

All the 2023 winners here